Michael Glasse, Peter Koral and Jerome Dahan founded 7 For All Mankind in Fall 2000. In search of jeans that married luxury with casual, they were faced with a barren landscape. By uniting a love of premium goods with that affable, laidback charm denim does so well, they set out to change the landscape of denim forever. Born in Los Angeles, (something that remains intrinsic to our brand to this day), 7 For All Mankind redefined the denim industry. The founders established that fabric innovation, unparalleled fit and attention to detail were key to a luxury garment. Apply these to denim, and it’s no longer a workwear garment or off-duty basic, but something to be coveted. 7 For All Mankind jeans started a new era.
Glasse, Koral and Dahan created a new way of wearing denim, reimagining jeans as a sophisticated choice appropriate for virtually any time or place. By working with luxe fabrics, creating polished silhouettes and focusing on the small details, such as intricate stitchwork, the premium denim sector had been created, with 7 For All Mankind jeans leading the way. In 2002, 7 For All Mankind introduced men’s denim, followed by a kids range in 2005. The denim brand quickly earned an immediate following and its nickname became ‘Sevens’. The iconic back-pocket ‘squiggle’ became a signifier of style-savvy insider knowledge. Fashion editors, stylists and the Hollywood elite started to love 7 For All Mankind jeans and they soon appeared on everyone from Kim Kardashian to Prince Harry.
Today, 7 For All Mankind boasts 100 retail locations across four continents and is sold online in 18 global regions. Innovation has always been integral to the 7 For All Mankind ethos. From the ultra-lightweight Bair to the Luxe Performance stretch that retains its shape with every wash, these are fabrics and styles that have set the bar for luxury denim industry. Since announcing their goal to make 80% of products sustainable by 2023, the brand made significant progress, and have now converted two of their best-selling styles into sustainable garments. Entitled ‘Sustainability For All Mankind’, the global initiative promises to introduce new sustainable products every season. These additions to the brand repertoire mark a monumental shift in attitude towards sustainable fashion, proving that consumers can enjoy their sartorial favourites with a clear conscience. Having created the sector over twenty years ago, 7 For All Mankind remains a leader in premium denim and continues to push industry standards to a new level.
WE ARE MANY. WE ARE ONE. WE ARE MANKIND.
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