Bally is a Swiss luxury fashion house founded as „Bally & Co” in 1851 by Carl Franz Bally (1821–1899) and his brother Fritz. In February 2018, owner JAB Holding Company agreed to sell a majority controlling stake to Chinese materials conglomerate Shandong Ruyi.
The Bally Company was established in Schönenwerd in 1851 and three years later, the first factory located in the village centre was built. In 1854, Fritz Bally retired. By the 1870s, Bally was recognised as a footwear industry leader. The company’s name changed to C. F. Bally, and then to C. F. Bally & Sons when the brand’s founding pioneer handed the company reins to his sons in 1892. Carl Franz died in 1899 but undeniably passed on his pioneering spirit to his sons. Bally grew internationally and opened stores in Geneva, in Buenos Aires (1873), followed by Paris (1879) and London (1882). In the 1980s, Bally was also one of the very first European luxury goods brands to open in post-reform and opening China. By now the brand had also extended its offering to include clothing, handbags and leather goods for both men and women (1976), and in 1990 would become truly global, opening in Japan, Hong Kong, Singapore, Australia, Malaysia, Saudi Arabia, Brazil, Lebanon and Turkey.
Bally is currently under the leadership of CEO Frédéric de Narp (November,2013), with Pablo Coppola as Design Director (February, 2014) and parent company JAB Holdings at the helm.
In 2008 TPG Capital sold Bally International AG to Vienna, Austria-based Labelux Group, a luxury goods holding firm which also owns Jimmy Choo Ltd. and was founded by the German billionaire Reimann family as part of the family’s investment arm Joh A. Benckiser.
Headquartered in Caslano, Ticino, Switzerland, the company announced that Frédéric de Narp, a former executive at Harry Winston, would become its chief executive officer in November 2013. In February 2018 owner JAB Holding Company agreed to sell a majority controlling stake to Chinese materials conglomerate Shandong Ruyi.