Brunello Cucinelli (born 3 September 1953 in Castel Rigone) is an Italian luxury creative director and the chief executive of his eponymous made in Italy brand, Brunello Cucinelli. He donates 20% of his profits through the Brunello Cucinelli Foundation.
The Italian entrepreneur has become known as the ‘king of cashmere’ for his luxury knits and ethical, sustainable and humanist approach to business.
Every stitch of clothing his company creates is made in Italy, mostly in and around Solomeo, the 14th century Perugian hamlet that Cucinelli has lovingly and personally restored over the past two decades and where his clothing empire is based. 720 employees work in Solomeo and, on average, are paid about 20 percent more than they would make elsewhere.