COMME DES GARCONS PLAY

Comme des Garçons also CDG for short, is a Japanese fashion label based in Paris, founded by Rei Kawakubo. Its French flagship store is located in Paris, while its other physical retail stores are in London, Berlin, Melbourne, Seoul, Hong Kong, New York City and in the Aoyama district of Tokyo. Other than fashion, the label has expanded to include jewelry and perfume (under the brand Comme des Garçons Parfums)
The company features its main collections during Paris Fashion Week and Paris Men’s Fashion Week.
The brand became successful in Japan in the 1970s and a menswear line was added in 1978. In 1981, the company had a debut show in Paris. Kawakubo’s heavy use of black distressed fabrics, and unfinished seams were viewed negatively by French critics.
In 2004, the company split its business into handmade garments produced in France, and non-handmade garments in Japan, Spain and Turkey. The product line Play, the most recognizable and mainstream Comme des Garçons casual luxury line, is largely produced in Japan, Spain, and Turkey, while some of its products are also made in France.