DRIES VAN NOTEN

Dries Van Noten is a well-known brand in the fashion industry. He established in 1986 his own label and opened his first boutique in the Belgian fashion capital, Antwerp. In 1993 he brought his women’s collection to the Paris runways for the first time.
Baron Dries Van Noten (Antwerp) is a Belgian fashion designer and an eponymous fashion brand, which he co-founded with CEO and business partner Christine Mathys.
Van Noten was born into a family of garment makers and traders: his father owned a menswear shop and his grandfather was a tailor. He graduated from the Antwerp Academy in 1980.
The brand does not offer haute couture; all of its designs are ready to wear and available at retail: „I’m a little naive but I don’t like the idea of showing things that you don’t sell in a store”, said Van Noten in a recent interview. His work is said to be characterized by use of prints, colors, original fabrics and layering. He does not advertise.