Duvetica is an Italian down jacket brand founded by Giampiero Vagliano and Stefano Rovoletto, who both have a history at Moncler, where Vagliano was President and Rovoletto held the position as Brand Manager. When they started working at Moncler in 1995, the brand had great challenges both in terms of turnover, positioning and image. After resuscitating Moncler they wanted to make something of their own, and five years after leaving Moncler they launched Duvetica in the Japanese market in 2005.
They are currently one of the largest down jacket brands in Japan with an incredible 1200 points of sales. The name Duvetica stems from Duvet (French for down) and Etica (ethical), and sums up their two main principles; 1. All products from Duvetica contains down. 2. They strive to maintain an ethically sound production. The down is from Perigord, France, and the fur is from Finland.
Duvetica jackets have a tailored feel with clearly defined fits – something that the down jacket market is severely lacking in a segment dominated by shapeless unisex-jackets and fits belonging to a completely different era.
The zippers used are from manufacturers like Lampo (Balenciaga, Chanel, Dior), Riri (Visvim, Number Nine, Marc Jacobs) and Meras (James Perse), but Duvetica has now even started producing their own zippers in collaboration with some of the finest zipper manufacturers.
The down used is exclusively grey goose down from Périgord (Dordogne), which is the type of down with the best filling power – i.e. the down isolates better per gram compared to white goose down, or even worse; duck down. The composition is 90 % down and 10 % feather, which is the best balance. If you apply more feather the product will feel stiff and heavy, and if you use less feather the product will not balloon out as well after being compressed. Even though the qualities Duvetica uses are supreme, the prices are still very competitive.
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