Founded by Adele and Edoardo Fendi in Rome in 1925, over the years Fendi has emerged as a Maison renowned for its craftsmanship and innovation deeply linked to its Roman roots. The opening of the first boutique, a handbag shop and fur workshop, in via del Plebiscito, followed in 1926, gaining immediate success.
In 1965 they start the collaboration with a young German designer, the late Karl Lagerfeld. In his hands, a fashion revolution takes place: the fur is changed, moulded, redesigned and reinterpreted. At this time he designs the iconic “double F” logo that stands for “Fun Furs”.
54 YEARS OF COLLABORATION WITH KARL LAGERFELD, THE LONGEST IN FASHION HISTORY BETWEEN A DESIGNER AND A MAISON
Savoir-faire and limitless creativity combined with the research for high-quality materials and details are the secret behind the Fendi Icons, the Baguette and Peekaboo bags. Created by Silvia Venturini Fendi respectively in 1997 and 2008, these creations have not only passed the test of time but have become a symbol of the Maison itself.
Chairman & CEO: Serge Brunschwig
Head office: Palazzo della Civiltà Italiana – Quadrato delle Concordia, 3, Rome – Italy