GANNI

Ganni is a Danish contemporary ready-to-wear fashion brand. The company’s main fashion house focuses on ready-to-wear T-shirt, pants, silhouettes, elasticized straps, waistbands, and ruching. Ganni has multiple outlets spread in and around Copenhagen, and 25 stores in the US.
Ganni was founded by Frans Truelsen as a line of cashmere apparel in 2000. In 2009, the Reffstrups took over the company with Ditte Reffstrup serving as creative director and Nicolaj Reffstrup as CEO. Ditte Reffstrup started her career as a clothes buyer for Danish and Parisian brands. Nicolaj Reffstrup, who graduated from Copenhagen Business School and earned his master’s degree at IT University of Copenhagen, is a former technology entrepreneur. Private equity firm L Catterton acquired a 51% stake in the company in 2017. In 2024, former deputy CEO of Balenciaga, Laura du Rusquec was appointed CEO.
Ganni was described by Harper’s Bazaar as a luxury brand with lower-end prices, sitting between fast-fashion retailers like Zara and haute couture brands such as Dior, known as a „sweet spot”. Ganni is one of the top 20 best-selling brands on Net-a-Porter. By 2017, the brand’s annual revenue was £35 million, and as of 2019 it was £75 million.