GCDS, aka ‘God Can’t Destroy Streetwear’ is a Made-In-Italy streetwear brand founded in 2015 by the brothers Giuliano and Giordano Calza. Giuliano Calza is the Creative Director of GCDS and Giordano Calza is the CEO. The brand has grown into one of the most coveted emerging brands thanks to its ironic graphics, catchy slogans and unexpected capsule collaborations attracting the likes of international influencers such as Kendall Jenner, Bella Hadid and Lil’Yatchy.
Today the brand is retailed in more than 350 stores worldwide, with annual revenue around 10M, and has opened the doors to its first store in Milan in December 2016.
The company is based in the heart of Milan, Italy. The Shoes and accessories are produced in the south of Italy, while knitwear, jersey and cotton items are manufactured near Milan.