The Helmut Lang fashion brand was created by Austrian fashion designer Helmut Lang in 1986. The Helmut Lang brand still exists today, but has been carried on without Lang’s involvement since 2005.
Helmut Lang, a fashion autodidact, set up a made-to-measure fashion studio in Vienna in 1977 and opened a boutique there in 1979 at the age of 23. He branched out successfully to Paris in 1986 and created the label „Helmut Lang”.
Lang is known for his minimalist, deconstructivist, and often severe designs. In 1999, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy, which also included the acquisition of German fashion label Jil Sander. That resulted in the acquisition of the Helmut Lang brand by Prada in 2004, and Mr. Lang’s departure from the label in 2005. Prada consequently sold it to Link Theory of Japan in 2006. Link Theory re-launched the Helmut Lang label with new designers in 2007. Since then, Helmut Lang fashions have been available again at upscale department stores and signature Helmut Lang boutiques worldwide.
It was never expected that Lang himself would return to the label that bears his name, although Chikara Sasake, president and chief executive of LTH, gave to understand that if Lang „wants to come back, the door is always open”.