Hugo Boss AG, often styled as BOSS, is a German luxury fashion house headquartered in Metzingen. It was founded in 1924 by Hugo Boss and originally produced general purpose clothing. With the rise of the Nazi Party in the 1930s, Boss began to produce and sell Nazi uniforms.
The BOSS and HUGO Men’s and Womenswear not only cover businesswear, casual outfits and athleisurewear, but also elegant eveningwear for special occasions. Our claim: no matter what the day brings, our customers should be perfectly dressed in every situation and for every occasion. Shoes and accessories as well as licensed products such as fragrances, eyewear and watches round off the range.
BOSS and HUGO are two strong brands that are clearly distinguished by their fashionable style but meet the same high standards of quality and fit, innovation and sustainability.
In addition to classic business outfits, BOSS also offers casual styles and athleisurewear. With the HUGO brand, trendsetters and style individualists can make confident statements with cool and progressive looks.