Moschino is an Italian luxury fashion house, specialized in leather accessories, shoes, luggage and fragrances. It was founded in 1983 by Franco Moschino (1950-1994) in Milan. Moschino and his fashion label became famous for his innovative, colorful – sometimes eccentric – designs, for his love of fairies, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s. After Moschino’s death, Rossella Jardini, his former assistant, became creative director from 1994 to 2013. The brand has been part of the Aeffe fashion group since 1999.
In October 2013, Jeremy Scott became Moschino’s creative director, showing his first Moschino collection in Fall 2014.
Starting with the F/W 2008–2009 pre-collection, the Moschino Jeans label changed its name to Love Moschino.
The owner of the Moschino labels is Moschino SpA, the company which was acquired by Aeffe SpA (producer of Moschino since 1983) and Sportswear International SpA (SINV HOLDING S.p.A. since 2006) in 1999. Moschino SpA carries out its brand management, licensing agreement activities, communication and coordination of the commercial policies autonomously.