MSGM is an Italian fashion brand established in 2009. The designer of MSGM is Massimo Giorgetti, who hails from the Rimini region of Italy, who found himself destined for such a career having been fascinated by fashion from a young, no doubt because he was the product of parents who managed a fabrics company. His specialty is catching trends in their early stages and he has ploughed all his experience in a own collection centered around denim, sweatshirts and accessories. His style is contemporary and unique, with inspiration coming from a wide source of art, film and music. His vivid prints on high quality material soon garnered popularity, and within a short space of time, his work broke through the Italian borders and became popular on the international stage.